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Amazon needed people to remember that Prime has more benefits than just two-day shipping. It’s streaming music, video and more. I helped capture the attention of the elusive single millenial with a digital campaign about another famously mysterious beast, the Yeti.

What do they have in common? No matter how weird or weirdly specific the thing they need might be––Prime has got their back. 










                                                           

                                                           
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